The Craftsman, a luxury jewellery brand, launched a Meta Ads campaign to boost online sales and brand awareness. With a budget of 25,000 PKR, the campaign aimed to reach a high-end audience interested in premium jewellery. Through visually captivating ads and precise audience targeting, the goal was to drive conversions and maximize return on investment within the 10-day period.
Objectives:
Campaign Strategy:
Results:
The Meta Ads campaign for The Craftsman was highly successful, generating 119,800 PKR in sales with a modest investment of 25,000 PKR, achieving a ROAS of 4.79x. The campaign’s visually appealing ads and targeted approach resonated with the luxury jewellery audience, driving strong sales and boosting brand visibility. The Craftsman is now positioned as a top choice for premium jewellery, and the campaign serves as a prime example of how effective Meta Ads can be for luxury brands.