In February 2025, I took over Innovatech, a white-label Shopify store based in Bahrain. My goal was to drive all traffic and conversions through Meta Ads (Facebook & Instagram) only, with no support from other platforms.
The Bahraini market requires a careful approach — building trust through localized content and strategic targeting, especially with COD preferences. I’m currently still working on this store to continue scaling.
My Role:
Complete Meta Ads setup & strategy
Campaign structuring (cold + retargeting)
Audience research and segmentation for the Bahrain region
Creative development in both English & Arabic
Daily optimization of ad sets and budget scaling
Results Achieved (so far):
Total Ad Spend: $6,070 USD
Total Purchases: 1,133
Average Purchase Value: $28.14
Shopify Store Revenue: 12,620 BHD
Return on Ad Spend (ROAS): 5.25x
Traffic Source: 100% Meta Ads
Strategy Highlights:
Ran multiple cold ad sets targeting interest-based and lookalike audiences within Bahrain.
Used retargeting campaigns to convert warm audiences with dynamic product ads.
Focused on creating Arabic and regionally relevant creatives for COD trust building.
Continuously scaled top-performing ad sets while testing new angles weekly.
Final Thoughts:
This case reflects the power of focused Meta Ads strategy in a niche Gulf market like Bahrain. With the right messaging, creative direction, and campaign structure, even new white-label stores can achieve strong profitability and steady sales growth.