Project Summary:
I started managing the white-label Shopify store – Smart Souk in February 2025, targeting the Saudi Arabian market. My role was to handle the entire Meta Ads strategy, with no other traffic sources used. The store operates on a Cash on Delivery (COD) model, which is common and trusted in the GCC region.
My Role:
Setup & management of Meta Ads (Facebook & Instagram)
Manual campaign creation (cold, retargeting, dynamic)
Audience targeting based on behavior & interests
Creative development for Arabic-speaking audience
Daily optimization, scaling, and budget control
Results Achieved:
Total Ad Spend: Rs 879,055.70
Total Orders Generated: 921
Average Purchase Conversion Value: Rs 9,014.82
Total Store Revenue on Shopify: 37,510 SAR
Return on Ad Spend (ROAS): 9.44x
Traffic Source: 100% Meta Ads
Strategy Highlights:
Ran cold campaigns to acquire new customers with interest-based targeting.
Created retargeting ads for website visitors and abandoned carts.
Used Arabic creatives with COD-focused messaging to build trust.
Scaled winning ad sets and paused low performers for consistent results.
Final Thoughts:
This project proves that with the right Meta Ads strategy, localized creatives, and audience segmentation, white-label stores in the GCC market can scale profitably—even in a COD environment.